The term"short circuit" is increasingly present in discussions around eco-responsible fashion, but do you really know what it means and why it's essential?
To understand this concept, it's important to distinguish between two types of manufacturing: long-circuit manufacturing and short-circuit manufacturing.
What is a short circuit?
Manufacturing or producing goods in a short circuit is a marketing method that aims to minimize the number of intermediaries between the producer and the end consumer. This means that products are transported directly or with very few intermediate stages, promoting local production and reducing the carbon footprint.
The "circuit court" is much more than just a buzzword; it's a genuine philosophy that emphasizes quality over quantity. Working with local partners supports the local economy, guarantees better product traceability, and reduces transport-related CO2 emissions. In other words, producing less far away also means producing better.
The advantages of short circuits
Reducing carbon footprint:
By limiting the distances covered by products, short distribution channels contribute directly to reducing greenhouse gas emissions. Less transport means less pollution.
Supporting the local economy :
By favoring local producers and manufacturers, the short circuit encourages job creation and supports the regional economy. It also strengthens links between the various players in the production chain, ensuring better understanding and collaboration.
Product quality and traceability:
Geographical proximity means more rigorous control of production conditions. Short-distance products are often of better quality, as they are made from more environmentally-friendly materials, such as organic cotton or linen. What's more, traceability is reinforced, guaranteeing consumers total transparency on product origin.
Reduce costs related to intermediaries :
Fewer intermediaries also means lower costs. This enables companies to offer quality products at more competitive prices, while maintaining a healthy profit margin.
Maison FT and the short circuit
At Maison FT, we firmly believe that tomorrow's fashion must be ethical, sustainable and local. That's why we've chosen the short circuit to produce our clothes. By working closely with local artisans and producers, we can offer you unique clothes products, designed with respect for the environment and the people who make them.
We invite you to discover our collections on our website. By choosing Maison FT, you are choosing responsible, sustainable fashion, while supporting the local economy.
Conclusion: An eco-responsible choice for a better future
Adopting the short circuit means taking a giant step towards more sustainable, eco-responsible fashion. By minimizing intermediaries, reducing distances and supporting the local economy, we're all contributing to a future that's more respectful of our planet. Be part of this movement with Maison FT and discover our commitment through our collections.