It's no secret that the fashion world pollutes, wastes, overproduces and draws on human, animal and environmental resources.
Fast fashion is now the world's most polluting industry.
That's why many brands [like us] have started to produce environmentally-friendly clothing.
Why does fast fashion pollute so much?
The answer is quite simple.
It's to keep up with demand and ready-to-wear trends. The unattainable is always more appealing, creating a feeling of desire.
Numerous fast fashion chains are making luxury fashion available at considerably lower prices.
Because demand is high, these chains speed up the renewal of collections and restock stores every month.
So far, you'll tell me it's pretty cool to be able to adapt and be trendy on the cheap. The problem is that collections are often clothes trends that have a short life expectancy. A fast-fashion jacket will only be fashionable for a few weeks, and hopefully a few months. It will then be discarded and end up in the garbage can.
And that's how the textile industry became the most polluting industry today.
À lire également : -> Les matières textiles naturelles <-
But how can this phenomenon be avoided, or at least not exacerbated?
Before getting to the heart of the matter and explaining how the choice of materials can help slow down this phenomenon, let's take a look at what eco-friendly materials are.
What is an eco-friendly material?
Quite simply, it's a fiber that has been grown and manufactured with due consideration for its environmental, human and animal impact, so as not to harm the planet and living beings.
The use of fertilizers, pesticides or any other chemical products, such as certain dyes, is strongly discouraged in order to obtain an eco-responsible garment.
Ethical materials can be divided into several categories.
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Organic materials
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Natural materials
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Recycled materials
Why choose clothing made from eco-friendly raw materials?
Looking at the composition of clothing means knowing how it's made. Yes, some fibers like cotton are grown using a lot of water, chemical fertilizers and pesticides.
As mentioned above, choosing eco-friendly materials means respecting Mother Nature. By taking care not to use chemical and toxic products that sterilize the soil and draw on the earth's resources, we fight against the degradation of biodiversity and its balance.
But there's more to ethical materials than that. Eco-responsibility also encompasses animal welfare. To achieve this, materials of animal origin must be harvested and manufactured with respect for the animal, without harming it.
Choosing an ethical and eco-responsible material means taking care of the planet and its inhabitants to combat pollution, waste and mistreatment.
And believe us, it's perfectly possible to be trendy and ethical!