Here's a short account of the making of the first French Touche collection...

"You know, finding suppliers and partners was no easy task, especially in view of the specifications set:

• Quality fabric
• Made in France
• Companies with extensive know-how
• And at affordable prices!

We wanted a product with excellent value for money that was as French as possible. Both to protect the jobs of the little hands who make this beautiful textile, and also to minimize our environmental impact, by favoring suppliers as close to home as possible. In fact, it was almost like looking for a needle in a haystack. Fortunately, impossible is not French, as the saying goes!

A simple and radical decision: we grabbed a lighter, set the boot on fire and... (and also approached the region's CCIs):

After several contacts with suppliers and printers who met our expectations, we put the project into concrete form and had prototypes made. While provenance is important, quality is paramount in our eyes, which is why French Touche works with responsible companies and markets T-shirts printed on quality cotton, in compliance with French social and environmental standards!

Today, we're proud to launch our French Touche t-shirts, made entirely in France.