We've always been straightforward from the start, so we thought we'd drop you a line to explain the situation.

Since December 2019 and the arrival of COVID, raw material prices have continued to rise.

The main reason: sharply reduced global cotton production, fewer people to work with, supply problems and dwindling raw materials. Add to this a high level of demand that is not discontinuing, and you get a logical result:

a general increase in organic cotton prices

So Théo and I decided that as long as we could, we'd keep the price of our clothes down, hoping that the price of raw materials would return to normal. So we made the buffer and took on the whole of the increase.

Since December 2019, the price of organic cotton has risen 6 times. We thought we could counter these increases with our growing volumes enabled by your support... but no!

We're still smiling, thanks to you. And yes, this morning there are 24,783 of you wearing our sesames - the best reason to get up in the morning!

To sum up these increases in one figure: 26.5% rise in 18 months.

For the health of Maison FT and our 6 incredible employees, we're revising our sales prices today with a 15% increase on our T-shirts and a 7% increase on our certified organic sweatshirts.

Where is cotton grown?

And yes, it's good to know why the price of cotton and organic cotton is rising, but first we need to know where it's grown.

Five countries account for 80% of the world market for both conventional and organic cotton.

-> À lire également : COTON BIOLOGIQUE VS COTON CONVENTIONNEL : QUELLE EST LA DIFFÉRENCE ? <-

India, which produced and sold 25 billion tonnes of cotton (2020 - 2021), the United States, China (which is also the biggest importer), Brazil and Uzbekistan, for a global production up 6% but still below pre-pandemic levels.

Why has the price of organic cotton risen so sharply?

As you know, at home we hate toxic products and clothes made with heavy metals, which is why we insist on offering you organic cotton garments certified with the GOTS label.

-> À lire également : QU’EST-CE QUE LES MATIÈRES DURABLES ET QUI SONT-ELLES ? <-

First of all, a little update on the increase is in order: it's February 4, 2022, when I revisit this article, and organic cotton has risen again [yes, yes], by 54% in just a few months.

Why? To understand this, we need to take a look at the United States (one of the five exporting countries, accounting for 80% of the world's organic cotton production). As a result of the many confinements and the market recovery, demand for organic cotton has literally exploded! Unfortunately, the lack of manpower and producers is driving up prices.

In fact, many clothing brands have decided to boycott cotton from China in protest against the forced labor of Uighur minorities, and have also turned to the American and Indian markets.

India and the USA were quick to reassure us, as they plan to increase their production of organic cottons by next year to compensate for high demand.

So you know everything.

We'll still let you perfect your wardrobe if you need, want, or both 🙃, with great little tee shirts for Men in organic cotton!

See you soon