The textile industry is one of the most polluting in the world. This fact should not prevent us from taking action. Quite the contrary, in fact.

At La Maison, we firmly believe that fashion and ethics are compatible. We believe that clothes can be made with love.

It starts with reducing our environmental impact. By offering you clothes that last. Clothes that stay the same, wash after wash.

We don't say it enough, but the most eco-friendly garment is the one you can keep for two, three or even five years without it moving. Clothes that can be put through the washing machine a hundred times and still come back intact.

And by choosing non-polluting or recycled materials.

On the one hand, there's fashion: classic garments with unique craftsmanship and elegant design.

On the other hand, ethics, soft and resistant materials, and our production in short circuit.

Our motto is to combine business with pleasure.

We want our clothes to last many years in your wardrobe, and minimize our environmental impact.

Read interviews with the founders :

"We wanted to offer clothes that were different, that we couldn't find anywhere else. Products that combine our values: style, quality and saving dolphins. Or trees. Or the planet. Mr T. Co-founder and brother of Mr F.

"We wanted to show that you could save the world by wearing something other than garbage bags. You can be an everyday hero in an eco-friendly suit! You can combine Form & Content. You could almost make a headline out of it. Monsieur F. - Co-founder and brother of Monsieur T.